Business Development Support Specialist

Collaborate with the Business Development Manager and the broader sales and marketing team to carry out thorough desk research, make outbound calls, and assess potential customers. The goal is to provide the Business Development Manager with high-quality leads. Additionally, proactively manage relationships and continually improve customer profiles.

 

Outcomes

1. Creative Desk Research

• Conducting in-depth research into potential customers and using various online resources to identify relevant leads.
• Contacting leads proactively and strategically
• Collaborating with the broader Sales and Marketing team to develop effective strategies for lead generation.
• Understanding Penta’s customer persona to focus time and effort in the right areas.
• Desk market research to create a list of potential leads.

2. Outbound Investigative Calls

• Making daily outbound calls in line with measurables to new potential customers identified through desk research.
• Scheduling follow-up calls with potential customers and building strong relationships.
• Use initiative and rapport-building skills to identify new opportunities.
• Proactively maintain “warm touches” with attractive potential customers.
• Collaborating with the sales team to develop strategy and optimise outreach efforts.

3. Potential Customer Qualification

• Building a strong knowledge of the personas of A and B-class customers and learning the right questions to ask to identify these personas.
• Delivering ‘warmed up’ potential A&B Class customers to the Business Development Manager.
• Ensuring that the Business Development Manager has a strong pipeline of qualified leads that are ready for a follow-up.
• Ensuring that the Business Development Manager has all the information they need on potential customers to help frame their conversations.
• Provide regular feedback to the sales and marketing team based on customer response and market trends.

4. Data Management

• Developing and maintaining CRM with new customer details and maintaining accurate details of calls, ensuring that all records are up to date.
• Updating the IMS (marketing automation) and Progress+ with contact details, preferences, and qualifying notes.
• Taking ownership of measurables to ensure that there is a consistent flow of leads to the account management team.
• Using the Penta Way scorecard to build an understanding of what a great day looks like and work to continuously develop and improve on these numbers.
• Working in line with GDPR guidelines.

5. Continuous Improvement of Department & Self

• Challenge current ways of working to make improvements.
• Raise issues to be discussed at the weekly departmental meeting.
• Come prepared and contribute at all meetings.
• Work on self-development.